New Haven Assisted Living of Rockford

https://hydra.prod.aplaceformom.com/graphql

2devne7t7k73

J7PEVho1wGm72cc3oBCuh78lk22e3qNf

/image/web-lighthouse/prod/SmallBadge-APFM-Best-of-Awards-2025.png?t=default

Community Page

desktop

ASSISTED_LIVING

michigan/rockford

New Haven Assisted Living of Rockford

{"images":[],"floorPlans":[],"videos":[],"lockIcons":[{"src":"https:/www.aplaceformom.com/image/web-lighthouse/qa/carousel-locked-active.jpg?t=default","id":"locked-active"},{"src":"https:/www.aplaceformom.com/image/web-lighthouse/qa/carousel-locked-inactive.jpg?t=default","id":"locked-inactive"},{"src":"https:/www.aplaceformom.com/image/web-lighthouse/qa/carousel-unlocked-active.jpg?t=default","id":"unlocked-active"},{"src":"https:/www.aplaceformom.com/image/web-lighthouse/qa/carousel-unlocked-inactive.jpg?t=default","id":"unlocked-inactive"}],"reviewRailData":{"reviewScoreDisplay":7,"reviewCountText":"1 reviews","overallRatingCounts":[{"rating":5,"count":0,"percentage":0},{"rating":4,"count":0,"percentage":0},{"rating":3,"count":0,"percentage":0},{"rating":2,"count":0,"percentage":0},{"rating":1,"count":0,"percentage":0}],"topTenReviews":[{"reviewTitle":"Review of New Haven. Rockford ","reviewContent":"My brother has been at this facility for 2 years. Since the home was purchased by New Haven I have been very pleased. The staff is always pleasant and helpful and it is clean! He enjoys the meals and his clothes are clean. \nI would like to have the residents get involved in day trips or activities instead of sitting. \nKeep up the good work!","reviewerDisplayName":"Christine knapp","experienceTypeId":4,"experienceTypeName":"I'm a loved one of a resident or client"}],"parentOrgReview":{"name":"","slug":"","averageReviewScoreDisplay":0,"communityCount":0,"reviewCount":0}},"communityName":"New Haven Assisted Living of Rockford","leadgenCompleted":false}

1486091

[{"id":"assistedLiving","title":"Assisted Living","description":"Assisted living facilities offer housing and care for active seniors who may need support with activities of daily living, like bathing, dressing, and medication management. ","slug":"/assisted-living/michigan/rockford"},{"id":"memoryCare","title":"Memory Care","description":"Memory care facilities provide housing, care, and therapies for seniors who have Alzheimer’s disease or other forms of dementia in an environment designed to reduce confusion and prevent wandering.","slug":"/alzheimers-care/michigan/rockford"}]

10860 Northland Dr., Rockford, MI 49341

false

{"analytics":{"formId":"in line lead form","formType":"short","modifiedDate":"2025-09-18 19:14:51","techStack":"lighthouse"},"formContent":{"leadFormButtonText":"Submit","leadFormDescription":"Our Advisors help 300,000 families each year to find the best senior care for their loved ones.","leadFormDisclaimer":"<p>By sharing your contact information, you agree to our <a href=\"https://www.aplaceformom.com/terms-of-use\">Terms of Use</a> and <a href=\"https://www.aplaceformom.com/privacy\">Privacy Policy</a>. You also consent to receive texts and calls from us and our community customers, including telemarketing and/or advertising, even if your number is on a Do Not Call list. Outreach may be during quiet hours under all applicable laws, auto-dialed, or may use pre-recorded or artificial voice. Your consent is not a condition to using our service. Msg and Data Rates may apply. Msg frequency varies. Text HELP for Help. Text STOP for Stop.</p>\n","leadFormFields":[{"leadFormFieldInputType":"text","leadFormFieldInquiryApiPropertyName":["firstName","lastName"],"leadFormFieldLabel":"Your Full Name*","leadFormFieldName":"fullName","leadFormFieldPlaceholder":"John Smith"},{"leadFormFieldInputType":"tel","leadFormFieldInquiryApiPropertyName":["primaryPhone"],"leadFormFieldLabel":"Your Phone Number*","leadFormFieldName":"phone","leadFormFieldPlaceholder":"(917) 251-4467"},{"leadFormFieldInputType":"email","leadFormFieldInquiryApiPropertyName":["email"],"leadFormFieldLabel":"Your Email*","leadFormFieldName":"email","leadFormFieldPlaceholder":"john.smith@gmail.com"}],"leadFormHeading":"Connect With A Place for Mom Advisor:","leadFormHeadingAlt":null},"type":"LeadForm","wpSlug":"non-partner-in-line-lead-form"}

49341

Rockford

MI

2025

<p>New Haven Assisted Living of Rockford in <a href="/assisted-living/mi/rockford">Rockford, MI</a> is one of senior living communities in the area. To find the right community for your needs and budget, connect with one of A Place For Mom’s local senior living advisors for free, expert advice.</p>

<p>New Haven Assisted Living of Rockford in <a href="/assisted-living/mi/rockford">Rockford, MI</a> is one of senior living communities in the area. To find the right community for your needs and budget, connect with one of A Place For Mom’s local senior living advisors for free, expert advice.</p>

true

true

false

false

0

[]

[]

MI

Rockford

49341

false

1

7

0

0

0

true

[]

false

0

[]

7

["Assisted Living","Memory Care"]

false

true

true

true

COMMUNITY_PAGE

COMMUNITY_NON_CUSTOMER_PAGE

communityBelowTheFold.6632b1f1415d385d3a94.js

universalSearch.6632b1f1415d385d3a94.js

true

2021-11-11T00:00:00.000Z

false

false

false

false

[]

{"wpSlug":"community-page-inline","form":{"analytics":{"formId":"community-long-lead-form","formType":"long","moduleId":"Non customer Strong Challenger Lead Form","sourceId":38,"subSourceId":6257,"channel2":"SEO","pageType":"Community Page","formVersionId":1,"formVersionDate":"12/18/2024","lastBulkUpdateTime":1758223062,"ranDisclaimerUpdates":true},"canonicalUrl":"Community Page | A Place For Mom","commonData":{"thankYouStrong":{"title":"Thank you {{firstName}}.","paragraphs":["We call you to gather information to help us guide your next steps and connect you with an expert senior living advisor in your area. Your advisor then provides free, one-on-one guidance by phone or email for as long as you need it."],"backgroundImage":"/image/web-lighthouse/prod/atria-buckhead-atlanta-community-entrance_Thank-you-Background_IN-12686-scaled.jpg","image":"/image/web-lighthouse/prod/SLA-IN-17991.jpg","searchLinkText":"See my listings","searchLinkUrl":"/{{careTypeSlug}}/{{stateSlug}}/{{citySlug}}"},"thankYouShort":{"title":"Thank you {{firstName}}.","paragraphs":["We call you to gather information to help us guide your next steps and connect you with an expert senior living advisor in your area. Your advisor then provides free, one-on-one guidance by phone or email for as long as you need it."],"image":"/image/web-lighthouse/prod/SLA-IN-17991.jpg","searchLinkText":"See my listings","searchLinkUrl":"#community-name"},"thankYou":{"image":"/image/web-lighthouse/prod/progressive-v1-thankyou.jpg","titleHtml":"Thanks, {{firstName}}</br>Based on your selections we recommend you speak with a Senior Living Advisor <br/>","listSection":{"list":["We will reach out as soon as possible during normal business hours below","Need to talk to someone right away? Call us at {{apfmPhoneNumber}}","Our service is 100% free of charge to you and your family as we are paid by the communities in our network"]},"searchLinkText":"Show me listings near {{city}}"},"formBlock":{"disclaimer":"<p>By sharing your contact information, you agree to our <a target=\"_blank\" href=\"/terms-of-use\">Terms of Use</a> and <a target=\"_blank\" href=\"/privacy\">Privacy Policy</a>. You also consent to receive texts and calls from us and our community customers, including telemarketing and/or advertising, even if your number is on a Do Not Call list. Outreach may be during quiet hours under all applicable laws, auto-dialed, or may use pre-recorded or artificial voice. Your consent is not a condition to using our service. Msg and Data Rates may apply. Msg frequency varies. Text HELP for Help. Text STOP for Stop.</p>"},"restoredQaToDev":true,"formBlockBP":{"disclaimer":"<p>By sharing your contact information, you agree to our <a target=\"_blank\" href=\"/terms-of-use\">Terms of Use</a> and <a target=\"_blank\" href=\"/privacy\">Privacy Policy</a>. You also consent to receive texts and calls from us and our community customers, including telemarketing and/or advertising, even if your number is on a Do Not Call list. Outreach may be during quiet hours under all applicable laws, auto-dialed, or may use pre-recorded or artificial voice. Your consent is not a condition to using our service. Msg and Data Rates may apply. Msg frequency varies. Text HELP for Help. Text STOP for Stop.</p>"}},"description":"Community Page | A Place For Mom","dynamicHeadlines":{"locationCurrentlyLivingQuestion":{"headline":{"MOTHER":"Where is Mom living?","FATHER":"Where is Dad living?","SELF":"Where are you living?","SPOUSE":"Where is your spouse living?","OTHER_RELATIVE":"Where is this person living?"}},"wheelchairPropelQuestion":{"headline":{"MOTHER":"Can Mom propel her wheelchair on her own?","FATHER":"Can Dad propel his wheelchair on his own?","SELF":"Can you propel your wheelchair on your own?","SPOUSE":"Can your spouse propel their wheelchair on their own?","OTHER_RELATIVE":"Can this person propel their wheelchair on their own?"}},"wheelchairTransferQuestion":{"headline":{"MOTHER":"Can Mom transfer from her wheelchair to a bed or couch on her own?","FATHER":"Can Dad transfer from his wheelchair to a bed or couch on his own?","SELF":"Can you transfer from your wheelchair to a bed or couch on your own?","SPOUSE":"Can your spouse transfer from their wheelchair to a bed or couch on their own?","OTHER_RELATIVE":"Can this person transfer from their wheelchair to a bed or couch on their own?"}},"assistanceQuestion":{"headline":{"MOTHER":"Does Mom need help with the following?","FATHER":"Does Dad need help with the following?","SELF":"Do you need help with the following?","SPOUSE":"Does your spouse need help with the following?","OTHER_RELATIVE":"Does this person need help with the following?"}},"behaviorsExperiencedQuestion":{"headline":{"MOTHER":"Has Mom experienced any of the following behaviors related to memory loss?","FATHER":"Has Dad experienced any of the following behaviors related to memory loss?","SELF":"Have you experienced any of the following behaviors related to memory loss?","SPOUSE":"Has your spouse experienced any of the following behaviors related to memory loss?","OTHER_RELATIVE":"Has this person experienced any of the following behaviors related to memory loss?"}},"financialResourcesQuestion":{"headline":{"MOTHER":"How does Mom plan to pay for senior living?","FATHER":"How does Dad plan to pay for senior living?","SELF":"How do you plan to pay for senior living?","SPOUSE":"How does your spouse plan to pay for senior living?","OTHER_RELATIVE":"How do you or this person plan to pay for senior living?"}},"veteranQuestion":{"headline":{"MOTHER":"Is Mom or her spouse a wartime Veteran?","FATHER":"Is Dad or his spouse a wartime Veteran?","SELF":"Are you or your spouse a wartime Veteran?","SPOUSE":"Are you or your spouse a wartime Veteran?","OTHER_RELATIVE":"Is this person or their spouse a wartime Veteran?"}},"resident1AgeQuestion":{"headline":{"MOTHER":"How old is Mom?","FATHER":"How old is Dad?","SELF":"How old are you?","SPOUSE":"How old is your spouse?","OTHER_RELATIVE":"How old is this person?"}},"getAroundQuestion":{"headline":{"MOTHER":"How is Mom getting around?","FATHER":"How is Dad getting around?","SELF":"How are you getting around?","SPOUSE":"How is your spouse getting around?","OTHER_RELATIVE":"How is this person getting around?"}},"resident1NameQuestion":{"headline":{"MOTHER":"What is Mom’s name?","FATHER":"What is Dad’s name?","SPOUSE":"What is your spouse’s name?","OTHER_RELATIVE":"What is this person’s name?"},"inputPlaceholders":{"resident1FirstName":{"MOTHER":"Mom's first name","FATHER":"Dad's first name","SPOUSE":"Spouse's first name","OTHER_RELATIVE":"Person's first name"},"resident1LastName":{"MOTHER":"Mom's last name","FATHER":"Dad's last name","SPOUSE":"Spouse's last name","OTHER_RELATIVE":"Person's last name"}},"list":{"MOTHER":["We won’t contact your mother"],"FATHER":["We won’t contact your father"],"SPOUSE":["We won’t contact your spouse"],"OTHER_RELATIVE":["We won’t contact this person"]},"tip":{"MOTHER":"We need Mom’s name for our records. We will not contact your Mom.","FATHER":"We need Dad's name for our records. We will not contact your Dad.","SPOUSE":"We need your spouse's name for our records. We will not contact your spouse.","OTHER_RELATIVE":"We need this person's name for our records. We will not contact this person."}},"resident1AmenitiesQuestion":{"headline":{"MOTHER":"What would Mom like in a community?","FATHER":"What would Dad like in a community?","SELF":"What would you like in a community?","SPOUSE":"What would your spouse like in a community?","OTHER_RELATIVE":"What would this person like in a community?"}},"notesQuestion":{"headline":{"MOTHER":"What else is important to Mom? <span class=\"fw-normal\">(optional)</span>","FATHER":"What else is important to Dad? <span class=\"fw-normal\">(optional)</span>","SELF":"What else is important to you? <span class=\"fw-normal\">(optional)</span>","SPOUSE":"What else is important to your spouse? <span class=\"fw-normal\">(optional)</span>","OTHER_RELATIVE":"What else is important to this person? <span class=\"fw-normal\">(optional)</span>"}}},"phases":[{"name":"Phase One","key":"phase_1","theme":"SEOProg","plugins":[{"name":"locationInquiryFields","on":"relationToResidentQuestion","pluginData":{}},{"name":"leadFormCompleted","on":"relationToResidentQuestion","pluginData":{"tyStepName":"thankYou"}},{"name":"getNextPhaseData","on":"moveDateRangeQuestion","pluginData":{"cmsSlug":"community-page-inline","phaseToLoad":"phase_2","shouldBeCalledOnce":true}},{"name":"getNextPhaseData","on":"lookingReasonQuestion","pluginData":{"cmsSlug":"community-page-inline","phaseToLoad":"phase_3","shouldLoadCss":true,"shouldBeCalledOnce":true}}],"steps":[{"figmaStep":"null","name":"relationToResidentQuestion","qualtricsName":"relationToResidentQuestion","component":"SelectSingleColOneStrongLeadFormPhaseOne","controller":"SelectSingleController","progressBarType":"default","on":{"ANY_VALUE":"moveDateRangeQuestion"},"componentData":{"saveToStorage":true,"title":"Who are you searching for?","backgroundImage":"/image/web-lighthouse/prod/Who-are-you-searching-for-scaled.jpg","isLcpElement":true,"options":[{"inquiryField":["relationToResident","relationshipToResidentDetail"],"label":"Mom","value":["MOTHER","MOTHER"]},{"inquiryField":["relationToResident","relationshipToResidentDetail"],"label":"Dad","value":["FATHER","FATHER"]},{"inquiryField":["relationToResident","relationshipToResidentDetail"],"label":"Spouse","value":["SPOUSE","SPOUSE"]},{"inquiryField":["relationToResident","relationshipToResidentDetail"],"label":"Someone else","value":["OTHER_RELATIVE","OTHER_RELATIVE"]},{"inquiryField":["relationToResident","relationshipToResidentDetail"],"label":"Myself","value":["SELF","SELF"]}],"hideProgressBar":true,"hideBackButton":true},"analytics":{"headerText":"{{title}}","questionType":"Who","formStepType":"question","question":"{{title}}"}},{"figmaStep":"null","name":"moveDateRangeQuestion","qualtricsName":"moveDateRangeQuestion","component":"SelectSingleColOneStrongLeadForm","controller":"SelectSingleController","progressBarType":"default","on":{"_0_DAYS":"lookingReasonQuestion","_30_DAYS":"lookingReasonQuestion","_60_DAYS":"lookingReasonQuestion","MORE_THAN_90":"lookingReasonQuestion"},"componentData":{"saveToStorage":true,"showCloseButton":true,"title":"How quickly do you need to find an option?","backgroundImage":"/image/web-lighthouse/prod/Solstice-Senior-Living-at-Sun-City-West.jpeg","options":[{"inquiryField":["moveDateRange"],"label":"ASAP","value":["_0_DAYS"]},{"inquiryField":["moveDateRange"],"label":"Within 30 days","value":["_30_DAYS"]},{"inquiryField":["moveDateRange"],"label":"Within 60 days","value":["_60_DAYS"]},{"inquiryField":["moveDateRange"],"label":"No rush","value":["MORE_THAN_90"]}]},"analytics":{"headerText":"{{title}}","questionType":"Urgency","formStepType":"question","question":"{{title}}"}},{"figmaStep":"null","name":"lookingReasonQuestion","qualtricsName":"lookingReasonQuestion","component":"SelectSingleColOneStrongLeadForm","controller":"SelectSingleController","progressBarType":"default","on":{"DISCHARGE_HOSPITAL_REHAB":"budgetQuestion","OTHER":"budgetQuestion"},"componentData":{"saveToStorage":true,"showCloseButton":true,"title":"Is dementia or a hospital/rehab stay prompting your search?","backgroundImage":"/image/web-lighthouse/prod/Vi-at-Aventura.jpeg","options":[{"inquiryField":["lookingReason"],"label":"Yes","value":["DISCHARGE_HOSPITAL_REHAB"]},{"inquiryField":["lookingReason"],"label":"No","value":["OTHER"]}]},"analytics":{"headerText":"{{title}}","questionType":"Reason","formStepType":"question","question":"{{title}}"}},{"figmaStep":"null","name":"budgetQuestion","qualtricsName":"budgetQuestion","component":"SelectSingleColOneStrongLeadForm","controller":"SelectSingleController","progressBarType":"default","on":{"ANY_VALUE":"formBlock"},"componentData":{"saveToStorage":true,"showCloseButton":true,"title":"Would you estimate the monthly budget above or below $1,500?","backgroundImage":"/image/web-lighthouse/prod/vi-at-palo-alto-palo-alto-3.jpeg","options":[{"inquiryField":["budgetMin","budgetMax"],"label":"Above","value":["2001","2000"]},{"inquiryField":["budgetMin","budgetMax"],"label":"Below","value":["1","1999"]}]},"analytics":{"headerText":"{{title}}","questionType":"Budget Qualifier","formStepType":"question","question":"{{title}}","buttonText":"{{buttonAction.label}}"}},{"figmaStep":null,"name":"thankYou","qualtricsName":"thankYou","component":"ThankYouStrong","controller":"ThankYouStrongController","componentData":{"title":"Thank you {{firstName}}.","buttonAction":{"label":"See my listings","isSubmitButton":false}},"analytics":{"headerText":"{{title}}","questionType":"Off-ramp inquiry response error","formStepType":"4 text fields","question":"{{title}}","buttonText":"{{buttonAction.label}}"}}]}],"progress":{"relationToResidentQuestion":0,"moveDateRangeQuestion":25,"lookingReasonQuestion":50,"budgetQuestion":75,"formBlock":null,"thankYouInquiryResponseError":null,"startPhase3":56.52,"offRampTalkToAnAdvisor":8.7,"locationInputQuestion":13.04,"locationCurrentlyLivingQuestion":17.39,"resident1AmenitiesQuestion":21.74,"notesQuestion":26.09,"resident1AgeQuestion":30.43,"resident1NameQuestion":34.78,"getAroundQuestion":39.13,"assistanceQuestion":43.48,"behaviorsExperiencedQuestion":47.83,"eligibilityBreakTwo":52.17,"thankYouOffRampNoResidentName":null,"thankYouOfframpNoCommunities":null,"thankYouOffRampTimerExpired":null,"tempStateFastCarAnswers":null,"secondFinancialResourcesQuestion":60.87,"veteranQuestion":65.22,"budgetRangeQuestion":69.57,"thankYouBudgetRangeQuestionOfframp":null,"eligibilityBreakThree":73.91000000000001,"thankYouEligibilityThreeOffRamp":null,"startPhase4":78.26,"is2fAuthOptInQuestion":82.61,"emailConfirmation":82.61,"twoFactorAuthEmailCodeQuestion":86.96000000000001,"twoFactorAuthEmailCodeWithoutBackButtonQuestion":86.96000000000001,"twoFactorAuthPhoneCodeQuestion":86.96000000000001,"thankYouOfframpNoCode":null,"stateDisclosure":91.3,"viewResults":95.65,"thankYouInquiryUpdateOnOffRampSpeakToAnAdvisorFirst":null,"eligibilityBreakFour":100,"communities":null},"title":"Community Page | A Place For Mom"}}

webLeadsInlineAddOn.6632b1f1415d385d3a94.css