As Chief Revenue Officer at A Place for Mom, Inc., Tom Lyons is responsible for the company’s revenue-producing operations across both the Senior Living and Home Care businesses. He leads the teams responsible for serving families and provider partners throughout the senior care journey, including consumer sales, provider network growth, healthcare partnerships, account management, and commercial operations. Together, these organizations support millions of families annually while helping thousands of senior care providers grow their businesses and connect with families in need.
Tom is a strategic and results-oriented operating executive who most recently spent 15 years at Plymouth Rock Assurance as the President & COO for their Direct Response business, Prudential Financial Advisor (Captive) business, their motorcycle insurance (Rider) product line, and their affinity marketing and strategic partnership programs and relationships. He held numerous other leadership positions across sales and marketing, building the Plymouth Rock enterprise-wide Sales Center from the ground up and growing the Direct Response business and Strategic Partner business to over 500M in premium revenue during his tenure there.
Tom earned a bachelor’s degree in marketing from the University of Delaware.